Service Marketing : Integrating Customer Focus Across the Firm (Record no. 3976)

MARC details
000 -LEADER
fixed length control field 00366nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780070660076
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Zethaml, Valarie A
245 #0 - TITLE STATEMENT
Title Service Marketing : Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Tata McGraw-Hill
Year of publication 2006
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxix,743p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

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