Service Marketing : Integrating Customer Focus Across the Firm (Record no. 3717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070660076 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZEI-S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zethaml, Valarie A |
| 245 #0 - TITLE STATEMENT | |
| Title | Service Marketing : Integrating Customer Focus Across the Firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Tata McGraw-Hill |
| Place of publication | New Delhi |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix,743p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Grattis collection | KLH Deemed to be University | KLH Deemed to be University | 30/09/2023 | Donated by Dr Swarupa MBA Dept KLH | 658.8 ZEI-S | GT95 | Books |