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Service Marketing : Integrating Customer Focus Across the Firm

Zethaml, Valarie A

Service Marketing : Integrating Customer Focus Across the Firm - 4th - New Delhi Tata McGraw-Hill 2006 - xxix,743p.

ISBN: 9780070660076

Subjects--Topical Terms:
Marketing
Service Marketing

Dewey Class. No.: 658.8 ZEI-S

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