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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

Winston, Wayne L.

Marketing Analytics: Data-Driven Techniques With Microsoft Excel - Indianapolis, USA John Wiley & Sons 2014 - xxx, 690p.

ISBN: 9781118373439

Subjects--Topical Terms:
MARKETING
Marketing Analytics

Dewey Class. No.: 6064 1/1 658.8 / WIN-M

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