| 000 | 00441nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 230929s2012||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780749465155 | ||
| 082 |
_a5873 1/1 658.8 _bKAP-T |
||
| 100 | _aKapferer. J.N | ||
| 245 | 4 | _aThe New Strategic Brand Management: Advanced Insights & Strategic Thinking | |
| 250 | _a5th | ||
| 260 |
_aLondon _bKogan Page India _c2012 |
||
| 300 | _axviii, 492 | ||
| 650 | _aBRAND MANAGEMENT | ||
| 942 | _cBK | ||
| 999 |
_c3407 _d3407 |
||