000 00456nam a2200157Ia 4500
008 230929s2014||||xx |||||||||||||| ||und||
020 _a9781118373439
082 _a6064 1/1 658.8
_bWIN-M
100 _aWinston, Wayne L.
245 0 _aMarketing Analytics: Data-Driven Techniques With Microsoft Excel
260 _aIndianapolis, USA
_bJohn Wiley & Sons
_c2014
300 _axxx, 690p.
650 _aMARKETING
650 _aMarketing Analytics
942 _cBK
999 _c2223
_d2223