000 00520nam a2200181Ia 4500
008 230929s2020||||xx |||||||||||||| ||und||
020 _a9781259026851
082 _a5380 1/2 659
_bBLE-A
100 _aBelch, George E.
245 0 _aAdvertising and Promotion: An Integrated Marketing communciation Perspective
250 _a10th
260 _aChennai
_bMcGraw Hill Edu. Education
_c2020
300 _axiii, 1017
650 _aADVERTISING
650 _aBUSINESS MANAGEMENT
700 _aBelch, Michael. A
942 _cBK
999 _c141
_d141