TY  - BOOK
AU  - Rai, Alok Kumar
TI  - Customer Relaship Management: Concepts and Cases
SN  - 9788120346956
U1  - 5195 1/1 658.8 
PY  - 2009///
CY  - New Delhi
PB  - PHI
KW  - BUSINESS MANAGEMENT
KW  - Customer Relationship Management
ER  -