TY  - BOOK
AU  - Loudon, David. L
AU  - Della Bitta, Albert. J
TI  - Consumer Behavior
SN  - 9789353167325
U1  - 5175 1/1 658.34 
PY  - 1993///
CY  - Chennai
PB  - McGraw Hill Edu. Education
KW  - CONSUMBER BEHAVIOR
KW  - HRM
ER  -