TY  - BOOK
AU  - Kapferer. J.N
TI  - The New Strategic Brand Management: Advanced Insights & Strategic Thinking
SN  - 9780749465155
U1  - 5873 1/1 658.8 
PY  - 2012///
CY  - London
PB  - Kogan Page India
KW  - BRAND MANAGEMENT
ER  -