TY  - BOOK
AU  - Mullin, Roddy
AU  - Cummins, Julian
TI  - Sales Promotion: How to Create, Implement & Integrate Compaigns that Rally Work
SN  - 97807494454746
U1  - 8128 1/1 658.8 
PY  - 2008///
CY  - Kogan Page India
PB  - Cummins, Julian
KW  - MARKETING MANAGEMENT
KW  - Sales Promotion
ER  -