TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary & Agnihotri, Prafulla
TI  - Principles of Marketing
SN  - 9789352865611
U1  - 5642 1/1 658.8 
PY  - 2012///
CY  - Delhi
PB  - Pearson
KW  - Marketing
KW  - Principles of Marketing
ER  -