TY  - BOOK
AU  - Walker, Orville. C
AU  - Boyd, Harper. W 
TI  - Marketing Strategy: Planning and Implementation
SN  - 9780071168472
U1  - 5836 1/1 658.4 
PY  - 1999///
CY  - New Delhi
PB  - McGraw Hill Edu. Education
KW  - MARKETING
ER  -