TY  - BOOK
AU  - Winston, Wayne L.
TI  - Marketing Analytics: Data-Driven Techniques With Microsoft Excel
SN  - 9781118373439
U1  - 6064 1/1 658.8 
PY  - 2014///
CY  - Indianapolis, USA
PB  - John Wiley & Sons
KW  - MARKETING
KW  - Marketing Analytics
ER  -