TY  - BOOK
AU  - Belch, George E.
AU  - et.al 
TI  - Advertising and Promotion: An Integrated Marketing communciation Perspective
SN  - 9788353162931
U1  - 8427 1/1 659 
PY  - 2022///
CY  -  Chennai
PB  - McGraw Hill
KW  - ADVERTISING
KW  - Marketing
ER  -