TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael. A 
TI  - Advertising and Promotion: An Integrated Marketing communciation Perspective
SN  - 9789389552454
U1  - 8408 1/1 658.8 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Edu. Education
KW  - ADVERTISING
KW  - Marketing
ER  -