TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael. A 
TI  - Advertising and Promotion: An Integrated Marketing communciation Perspective
SN  - 9781259026850
U1  - 5538 1/1 659 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Edu. Education
KW  - ADVERTISING
KW  - MARKETING
ER  -