TY  - BOOK
AU  - Blech, George
AU  - Blech Michael A.
TI  - Advertising and Pomotion: An Integrated Marketing Communications Perspective
SN  - 9789351600807
U1  - 8008 1/1 659 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Edu.
KW  - ADVERTISING
KW  - MARKETING
ER  -