Consumer Behavior (Record no. 3846)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00304nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070473812 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Loudon David |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Tata McGraw-Hill |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 788p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
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