Sales Promotion: How to Create, Implement & Integrate Compaigns that Rally Work (Record no. 3015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 97807494454746 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 8128 1/1 658.8 |
| Item number | MUL-S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mullin, Roddy |
| 245 #0 - TITLE STATEMENT | |
| Title | Sales Promotion: How to Create, Implement & Integrate Compaigns that Rally Work |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Kogan Page India |
| Name of publisher | Cummins, Julian |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 300p. |
| Accompanying material | New Delhi |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cummins, Julian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Management | KLH Deemed to be University | KLH Deemed to be University | Reference Not for Loan | 10/02/2022 | Source: Amazon, Bill Number: 1029, Invoice Number: IN-24248 | 375.00 | 8128 1/1 658.8 MUL-S | 8128 | Books |