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The New Strategic Brand Management: Advanced Insights & Strategic Thinking

Kapferer. J.N

The New Strategic Brand Management: Advanced Insights & Strategic Thinking - 5th - London Kogan Page India 2012 - xviii, 492

ISBN: 9780749465155

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 5873 1/1 658.8 / KAP-T

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