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Service Marketing: Integrating Customer Focus Across the Firm

Zeithmal, Valarie A.

Service Marketing: Integrating Customer Focus Across the Firm - 7th - Chennai McGraw Hill Edu. 2018 - xxxvi, 582

ISBN: 9789353160777

Subjects--Topical Terms:
MARKETING
SERVICE MARKETING

Dewey Class. No.: 8010 1/1 658.8 / ZEI-S

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