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Advertising and Promotion: An Integrated Marketing communciation Perspective

Belch, George E.

Advertising and Promotion: An Integrated Marketing communciation Perspective - 12th - Chennai McGraw Hill 2022 - xxxi, 712

ISBN: 9788353162931

Subjects--Topical Terms:
ADVERTISING
Marketing

Dewey Class. No.: 8427 1/1 659 / BEL-A

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