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Advertising and Promotion: An Integrated Marketing communciation Perspective

Belch, George E.

Advertising and Promotion: An Integrated Marketing communciation Perspective - 9th - Chennai McGraw Hill Edu. Education 2018 - xiii, 1016

ISBN: 9781259026850

Subjects--Topical Terms:
ADVERTISING
MARKETING

Dewey Class. No.: 5538 1/1 659 / BEL-A

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