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Advertising and Promotion: An Integrated Marketing communciation Perspective

Belch, George E.

Advertising and Promotion: An Integrated Marketing communciation Perspective - 10th - Chennai McGraw Hill Edu. Education 2020 - xiii, 1017

ISBN: 9781259026851

Subjects--Topical Terms:
ADVERTISING
BUSINESS MANAGEMENT

Dewey Class. No.: 5380 1/2 659 / BLE-A

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